Marketing Skills

Marketing is one of the prime functions that contribute to a company’s success or failure. Yet many people who set up their own companies fail to realise the importance and significance of this particular area of their business plan.

Without a carefully thought out and pre-planned marketing strategy a company’s chances of success, unless they are extremely lucky, are very slim.

A significant number of companies fail each year and go out of business because they failed to understand the importance of having a good and well researched marketing strategy in place. You can have the best and most innovative product or service, but if you cannot promote that product or service effectively and efficiently to the marketplace, then your company will not get off the ground. Every company in the world that succeeds does so because its profits exceed its costs and the only way to do this is to sell its products effectively and profitably to the market place.

This course details how to build an effective marketing plan, and how to measure performance against it – because without monitoring, a market plan is not worth the paper it’s written on.

Here are some of the topics covered by this course:

• Market Research
• Products/Services
• Satisfying Customer Needs
• Distribution Channels
• Pricing
• Promotion
• Target Marketing
• Direct Sales Force
• Seminar Sales
• New Product Launch
• Exhibitions
• Referrals/Recommendations