The Herne Group Business Resource is indispensable for any small to medium sized business and comprises the following:

As a franchisee there are several ways of selling the business resource. You can either:

The type of method used will determine the price structure that you charge.

Let's look at a few examples.

Example 1

Sell via professionals

If you sell a licence for this resource to accountants, bookkeepers, etc then a fee of £795 + VAT will be charged with an annual renewal of the same amount.

The accountant can then provide this resource for all of his/her clients at whatever price they choose. If they want to, they can supply it to their clients for free as an incentive for the client to stay with the business or to provide an added value to the service that they currently provide for their clients.

Some accountants may decide to charge their clients a monthly fee of, for example, £5 per month. Others may charge an annual fee of £99 + VAT. The decision is up to the accountant, but for an annual license fee of just £795 the accountant can supply the material to literally hundreds of clients and either make money from this, or use it as an added value resource to give them a market advantage.

Given that most accountants have between 100 and 500 clients per partner, this means that for every client that has access to The Herne Group Business Resource, the accountant is paying a maximum of £7.95 per annum per client for 100 clients, or as little as £1.59 per annum per client if they have 500 clients.

Each year the accountant pays the renewal fee to continue to supply this resource to their clients.

As a Herne Group Franchisee you are paid 70% of every initial fee - £556.50 from every sale, and 50% of every renewal fee, every year – £397.50. The renewal rates are typically very high, because once the accountant has taken this resource on board and seen the benefits he or she is very unlikely to take this facility away from their clients.

This franchise business model offers a win for everyone:

Example 2

Sell Direct to the Business

You can also sell the resource directly to small business owner/managers at a cost of just £99 +VAT enrolment fee, and then £25 +VAT per month ongoing. Again, as in example 1 above, you earn 70% of the first year fees and then 50% of the fees from year two onwards.

So in the first 12 months of any new business joining, you as the Franchisee will receive a total of £279.30 (£69.30 + £25 x 70% x 12 months) from that new client.
Plus
An annual renewal income of £150 (£25 x 50% x 12 months).

Provided that the client continues to subscribe to the business resource for the next five years the Franchisee will have earned £879.30 from that single client. As you can see, provided that you continually sell to new businesses, your renewal income can grow substantially in the years ahead.

Once again the advantages to the business are obvious:

It is highly likely that the business savings element of the resource alone will pay for the monthly and annual subscriptions many times over. Individual businesses will in most cases receive more offers, discounts and additional benefits than the standard group clients of professionals and organisations for reasons explained on the training course.

Example 3

Sell via various Business Organisations

You can sell the resource via various business associations and organisations and negotiate a price to supply either the total business resource or to only provide parts of the resource depending on the organisation's requirements. For example, some organisations may prefer to offer their own business discount service.

There are many different types of organisations that may be interested in or that can be approached to sell our business resource.

For Example:

When selling to organisations the price to supply the resource is negotiable and depends on various factors such as:

When negotiating with larger organisations Head Office will assist the Franchisee in putting together a suitable business proposal and in major potential contracts may provide personal assistance in the presentation and negotiations of such proposals.

So these are just a few of the examples of the different target markets that can be approached by Franchisees to sell The Herne Group Business Resource.

Your sole role is to sell the resource. The Herne Group head office handle everything else. Once your client has signed the licence agreement, and paid their money, your job is done and you can move on to the next sale. With many franchises you have to sell the product and then complete the work, e.g. car air conditioning, gardening, locksmiths, cleaning, etc. With The Herne Group franchise, once you have sold the product, your work is finished, head office handle everything else.